My Deodorant

Secret has made this great deodorant that I use. But as the consumer, I have a huge problem with how they rip me off.

When I open the box, I have to twist the bottom knob thing about 20 times till the white substance puffs out of the top. At which point, I have half the deodorant container with no purpose (my fingers show where the white stuff "starts" once the knob pushes it up to the level where it actually pops out of the container). Why not just give me a smaller container? It'll save plastic, or charge me less since it's not a full container.